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SWOT analysis of MAC Cosmetics analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MAC Cosmetics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like MAC Cosmetics to benchmark its business & performance as compared to the competitors and industry. As of 2020, MAC Cosmetics is one of the leading brands in the lifestyle and retail sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top MAC Cosmetics competitors and includes MAC Cosmetics target market, segmentation, positioning & Unique Selling Proposition (USP).
MAC Cosmetics Brand Analysis | |
---|---|
Parent Company | Estee Lauder Companies |
Category | Cosmetics |
Sector | |
Tagline/ Slogan | All Races, All Sexes, All Ages |
USP | Wide variety of cosmetics and product ranges |
MAC Cosmetics STP | |
MAC Cosmetics Segmentation | Young women |
MAC Cosmetics Target Market | Professional Makeup Artists including models and Actors, Retail consumers- younger women |
MAC Cosmetics Positioning | Focusing on developing professional quality products |
MAC Cosmetics SWOT Analysis | |
MAC Cosmetics Strengths | Below are the Strengths in the SWOT Analysis of MAC Cosmetics: 1. Founded in 1985 in Toronto Canada 2. Available over 200 locations in 15 countries with 2500 employees 3. Company owned and operated stores 4.Socially responsible image 5. High quality of products 6. Word of mouth endorsements by Makeup Artists |
MAC Cosmetics Weaknesses | Here are the weaknesses in the MAC Cosmetics SWOT Analysis: 1.Limited brand awareness as compared to other global players 2. Controversy about product launch created a problem |
MAC Cosmetics Opportunities | Following are the Opportunities in MAC Cosmetics SWOT Analysis: 1. Informational website 2. Selling through retailer website 3.Taking advantage of selling online 4. Increase brand reach and presence globally |
MAC Cosmetics Threats | The threats in the SWOT Analysis of MAC Cosmetics are as mentioned: 1.Competition already online 2.Retailers sell other product line |
MAC Cosmetics Competition | |
Competitors | Below are the top 5 MAC Cosmetics competitors: 1.Maybelline 2.Clinique 3. Revlon 4. Loreal 5. Lakme |
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This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MAC Cosmetics. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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